Doll making

Real Estate Agents Tell Their Buyers to Just Shut Up and Buy the House?   by John Horne

Being in an uncertain real estate market, it can cause stress, not only for the home buyer or seller, but also the real estate agent.

Have you ever felt compelled to shout at your buyer “Just shut up and buy the house”? If you have and you have refrained that was a wise choice, but don’t feel bad, every agent at one time or another has gone through that feeling of helplessness and just wanted to shout at the top of their lungs, “Stop arguing over such stupidity!” “Just SHUT UP and buy the house already!” Hey, it’s okay, real estate agents are people too, but once you learn how to take control over the situation you will be better off and not want to scream at your buyers.

This article is being written in the hopes to start bringing awareness and to enlighten real estate agents that the power lies within yourself as a professional in your field and to perhaps help struggling agents identify what may be missing in their efforts.

In a housing market such as the one we are living in today, the real estate agent’s job is tougher than ever. You have buyers that are indecisive on what house to purchase, they are on the fence whether to wait it out or not to see if the market bottoms out more, waiting to see if those interest rates keep lowering, and don’t always have their ducks in a row when it comes to gathering the documents together to submit to their mortgage lender.

If you are an agent representing the seller you have sellers that although they are finally slowing starting to come around to accept the fact that their home has lost value over the last couple of years, some are still not always being realistic with their asking price.

This is where the real estate professional must step in and take control of the situation so everyone can move forward.

The key that seems to be missing in most real estate agents portfolio these days is being aware. Awareness seems to be lacking greatly and it is the key to a successful career. Without awareness, a system,and being accountable for your actions, you will not achieve the results you are seeking.

Real estate agents sometimes need to take a step back and re-analyze the situation.
It does not matter whether the agents are seasoned professionals or just received their license yesterday. They need to take a step back and analyze their business structure, their goals, identify each and then plan on how they will achieve those goals.

Getting back to basics is another key. Most agents right after they pass their state test are beaming with pride and run to their broker so excited to jump right in and take on the world.

They take pride in their achievement and go on listing appointments with listing presentation and briefcase in hand, dressed to the nines and landed that listing every time. Then something starts to happen to them.

Sometimes they lose their spark, their excitement, their edge. A couple of deal that fall through and they start to get discouraged. Or they get seasoned and get comfortable. They need to get back to basics and revisit all those tips and training they learned when they were fresh out of real estate school and start bringing that “spark” back.

Compassion for your clients is another key. Real estate agents need to have compassion for what their buyer and or seller are going through. They need to ask questions and lots of them and get to know their needs, wants, and concerns. Then they need to SHUT UP and listen.

Really listened to the answers. They should be writing down the answers in front of their client as they spoke, looking somewhat of a reporter on an interview. All of this counts to the buyer or seller. All of these things matter to them. It shows them someone cares, truly cares and are willing to help them get from point A to point B.

Until a real estate agent starts having compassion for their client’s situations, the client will sense that and will give that listing to someone else that cares or that buyer will go see that house they love with another agent that showed them some compassion.

It all boils down to the simple fact that even though the market rises and falls, the basics
of obtaining a listing or helping a buyer find a home still remain the same no matter what market conditions arise.

About the Author

John Horne, is considered to be one of the top brokers in the U.S. with a more than 800 real estate brokers under his direct supervision.He is the owner and CEO of Agent Edge Training Inc.
http://justshutupandbuythehouse.com
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